The winners of Pure Beauty Awards 2018 were revealed at an enchanting midnight garden-themed ceremony hosted by Capital FM DJ, broadcaster and Strictly Come Dancing star Vick Hope last night.
With hundreds of entries from brands across all categories, and the standard higher than ever, our judging panel had the tough task of narrowing down the entries before the public vote.
Emma Reinhold, Editor of Pure Beauty, said: “The calibre of entries this year was not only extremely high but incredibly diverse, reflecting how the beauty industry is changing to be more inclusive of consumer’s needs.
“This is an exciting time for British beauty and it’s great to witness how our winners tonight will shape the landscape in the months and years to come.”
To reflect the ever increasing talent within the beauty industry, we introduced four new categories this year: Best New Male Make-Up Product; Best New Niche Fragrance; Best New Digital Innovation and Best New Influencer Innovation.
We’d like to say a huge thank you to this year’s sponsors – CPL Aromas, Univar, Cygnia and HCT Group – and to everyone who entered.
“The Pure Beauty Awards continue to go from strength to strength, recognising the talent and innovation that makes our industry,” added Emma.
“Congratulations to all our winners this year.”
Scroll down to the see the full list of winners…
Best New Skin Care Product
Commended: REN Clean Skincare Ready Steady Glow Daily AHA Tonic
Bronze: Sand & Sky Flash Perfection Exfoliating Treatment
Silver: STARSKIN 7-Second Overnight Mask
Gold: Dermalogica barrier defense booster
Best New Skin Care Treatment
Commended: Forever Living Smoothing Exfoliator
Bronze: Murad Rapid Age Spot Correcting Serum
Silver: This Works evening detox spray-on exfoliant
Gold: âme pure CIT Face Roller PLATINUM KIT 0.50mm
Best New Face Mask
Commended: Eco By Sonya Driver Face Compost Mask
Bronze: Superdrug Blueberry Jam Face Mask
Silver: Biovène Barcelona Pink Peel-Off Mask
Gold: skinSense Anti-Ageing Leave On Mask
Best New Sheet Mask
Commended: MILU Go Get Your Detox Bubble Foam Sheet Mask
Bronze: Yes To Grapefruit Vitamin C Glow Boosting Paper Mask
Silver: Timeless Truth Mask Sunflower Whitening Radiance Bio Cellulose Mask
Gold: Oh K! Marine Algae Anti-Pollution 3-Step Mask
Best New Premium Skin Care Product
Commended: Murad Nutrient-Charged Water Gel
Bronze: Dermalogica sound sleep cocoon
Silver: ELEMIS Peptide4 Night Recovery Cream-Oil
Gold: STARSKIN PRO Micro-Filler Mask Pack
Best New Anti-Ageing Product
Commended: Timeless Truth Mask Multi-Peptide Revitalising Bio Cellulose Mask
Bronze: RITUALS The Ritual of Namasté Anti-Aging Night Cream
Silver: Urban Veda Reviving Facial Oil
Gold: Avon Anew Reversalist Infinite Effects Night Treatment Cream
Best New Premium Anti-Ageing Product
Commended: Inspira: absolue Absolute Serum
Bronze: Bea Skin Care 2% Retinol Serum with Vitamin E
Silver: Anne Semonin Precious Pearl Ice Cubes
Gold: Nu Skin ageLOC LumiSpa
Best New Natural Product
Commended: INIKA Organic Long Lash Vegan Mascara
Bronze: Beauty Kitchen The Balancer Gorgeous Growth Pre-Wash
Silver: Dr.PAWPAW Shea Butter Balm
Gold: The Konjac Sponge Company Mythical Mermaid Konjac Face Sponge & Hook Set in French Pink Clay
Best New Natural Face Product
Commended: R10 Labs 5in1 Super Hydrating Face Moisturiser
Bronze: Beuti Skincare Pomegranate Glow Enzyme Cleanser
Silver: Natura Siberica Black Cleansing Butter
Gold: Pretty Athletic Workout Glow Hyaluronic Vitamin Tonic
Best New Organic Product
Commended: The PÜRE Collection Revitalising Serum
Bronze: Skinfood new zealand Certified Organic Coconut Mist Toner
Silver: Iam By Nature Honey & Co Toning Organic Face Mask
Gold: Natura Siberica Northern Collection Cleansing Micellar Water
Best New Hair Product
Commended: Monat Rejuvabeads
Bronze: Hairburst Volume & Growth Elixir
Silver: Coco & Eve Like a Virgin Super Nourishing Coconut & Fig Hair Masque
Gold: Malavara Ultra Luxuriant Hair Elixir
Best New Hair Styling Product
Commended: Lee Stafford Cactus Crush Dazzel Drops
Bronze: label.m Professional Haircare Anti-Frizz Mist
Silver: Batiste Dry Shampoo Luxe
Gold: WetBrush Ombre Flex Dry
Best New Electrical Product
Commended: Amway ARTISTRY Dermasonic Device
Bronze: Remington AIR3D Hair Dryer
Silver: Philips Sonicare ProtectiveClean
Gold: Avologi ENEO ADVANCED
Best New Body Product
Commended: ESPA Muscle Rescue Balm
Bronze: The Perfect V VV Serum
Silver: Baby Foot Exfoliation Foot Mask
Gold: Dr. Organic Cocoa Butter Wonder Oil
Best New Bath & Shower Product
Commended: Sea Magik Activated Charcoal Salts
Bronze: Aromatherapy Associates Revive Body Wash
Silver: Wild Oats Heavenly Bath Milk
Gold: I Love Cosmetics I Love Violet Dreams Scented Bath Salts
Best New Hair Removal Product
Commended: SmoothSkin SmoothSkin Muse
Bronze: Wilkinson Sword Intuition f.a.b. Razor
Silver: Gillette BODY Disposable Razor
Gold: Philips Satinelle Prestige Wet and Dry Epilator
Best New Deodorant
Bronze: Saint Côme Deovert Body Deodorant Tonic
Silver: Salt of the Earth Pure Aura Melon & Cucumber Roll-On Deodorant
Gold: Soft & Gentle 0% Aluminium Anti-Perspirant Roll-On
Best New Oral Beauty Product
Commended: FOREO ISSA 2
Bronze: Philips Sonicare ProtectiveClean
Silver: Ordo Ordo Pack
Gold: Pro Teeth Whitening Co. Activated Charcoal Teeth Whitening Powder
Best New Sun Care & Tanning Product
Commended: bBold Xtra Dark Mousse
Bronze: Tropic Skincare Sun Drench Overnight Tanning Mousse + Tanning Mitt
Silver: SIENNA X 1 HOUR SELF TAN TINTED LOTION
Gold: Palmer’s Coconut Oil Formula Natural Bronze Body Lotion
Best New Hands & Nail Product
Commended: Natures Alchemist Multi-Tasking Hand Therapy
Bronze: ALDI LACURA Luxury Hand and Body Wash
Silver: Skin Physics ADVANCE SUPERLIFT Caviar Age-Recovery Hand & Nail Renewal Cream
Gold: Semilac Cat Eye 3D
Best New Lip Product
Commended: WUNDER2 Cosmetics WUNDERKISS Gloss Lip Liner
Bronze: Trinny London Lip Light
Silver: Charlotte Tilbury Collagen Lip Bath
Gold: INC.redible Listen Hard Girl
Best New Eye Product
Commended: SOSUbySJ 3D Fibre Luxury Lash Collection
Bronze: Next Rose Gold Eye Quad
Silver: HUDA BEAUTY Rose Gold Remastered Eyeshadow Palette
Gold: WUNDER2 Cosmetics Super-Stay Liquid Eyeliner
Best New Make-Up Base Product
Commended: Nip+Fab Ultra-Illuminating Dewy Primer Mask
Bronze: Charlotte Tilbury Hollywood Flawless Filter
Silver: HIGlow High Intensity by Rochelle Humes Glow Drops
Gold: MUA LUXE Light Lustre Liquid Highlight
Best New Fragrance
Commended: Milton Lloyd Perfumer’s Choice Valerie EDP
Bronze: Bronnley Iris & Wild Cassis EDT
Silver: Avon Eve Duet EDP
Gold: Missguided Boss Babe EDP
Best New Premium Female Fragrance
Commended: SOSUbySJ Parfum D’Amour EDP
Bronze: Penhaligon’s Elisabethan Rose EDP
Silver: Carolina Herrera Good Girl EDP
Gold: Oscar de la Renta Bella Blanca EDP
Best New Premium Male Fragrance
Commended: L'arganique Beauté Homme Sport EDT
Bronze: Ted Baker Travel Tonics Fragrance Cu EDT
Silver: Mr Vanguard Vanguard EDP
Gold: Mercedes-Benz Select EDT
Best New Niche Fragrance
Commended: The Perfumer’s Story by Azzi After Hours EDP
Bronze: Miller Harris Tender EDP
Silver: Christian Provenzano Ambre D’Or EDP
Gold: Juliette Has a Gun Sunny Side Up EDP
Best New Male Skin & Body Care Product
Commended: Hawkins & Brimble Daily Energising Moisturiser
Bronze: Harry’s Face Wash
Silver: Bulldog Skincare For Men Age Defence Moisturiser
Gold: BARBER PRO Skin Renewing Foil Mask
Best New Male Shaving & Beard Product
Commended: Panasonic ES-LV9Q 5-Blade Men’s Shaver
Bronze: Urban Jack Revolution Shave Serum
Silver: MARRAM Co POP
Gold: Remington Barba Beard Trimmer
Best New Male Hair Product
Commended: Hairburst Hair Vitamins For Men
Bronze: Prevention Hair Loss PHL ECOHAIR Treatment
Silver: Derma V10 Derma V10 Men’s Hair Styling Wax
Gold: Ted Baker Ted’s Grooming Room Hair Mud
Best New Male Make-up Product
Bronze: Formen Brightening CC Cream
Silver: MMUK Man BB Cream
Gold: Charlotte Tilbury Unisex Healthy Glow
Best New Ethnic Beauty Product
Commended: Umberto Giannini More Than Moisture Vegan Twirling And Styling Definition Cream
Bronze: R&R Luxury Liquid Black Soap with Shea Butter
Silver: Creme of Nature Pure Honey Knot Away Leave-In Detangler
Gold: Superdrug Black Castor & Shea Replenish Conditioner
Best New Retailer’s Own Label Product
Commended: SOAP RECOMMENDS BEAM FACIAL TAKE THE TREATMENT HOME
Bronze: Superdrug Activated Charcoal Tooth Powder
Silver: ALDI LACURA Luxury Hand and Body Lotion
Gold: ASDA George Eye Shadow Palette
Best New Digital Innovation
Commended: Green People with Gene
Bronze: Holition x Coty x Bourjois Magic Beauty Mirror
Silver: SciApps SkinNinja
Gold: Vyrill User-generated video discovery, analytics and contact marketing studio
Best New Design & Packaging
Commended: The Konjac Sponge Company Mythical Creatures Sponge & Hook sets
Bronze: Victoria Beckham x Estee Lauder Daylight Edition 2.0 Collection
Silver: La Mer Moisturizing Matte Lotion Maze Box
Gold: Bulldog Skincare For Men sugarcane packaging
Best Special Innovation
Commended: Soft & Gentle 0% Aluminium Anti-Perspirant Roll-On
Bronze: Yes To Coconut Ultra Hydrating Oil Stick
Silver: Janssen Cosmetics EPIGENETIC SERUM
Gold: FOREO UFO
Best Influencer Innovation
Commended: Fleur de Force Eylure x Fleur de Force BROW DEFINE
Bronze: Charlotte Tilbury Brightening Youth Glow
Silver: Trinny Woodall Trinny London
Gold: Huda Kattan HUDA BEAUTY Easy Bake Loose Powders
Best New International Breakthrough Brand
Commended: COTARDE
Bronze: The Perfect V
Silver: Inspira: absolue
Gold: Huangjisoo
Best New British Brand
Commended: R10 Labs
Bronze: EliRose Skincare
Silver: DISCIPLE Skincare
Gold: Mr Vanguard
Featured companies
CPL Aromas
CPL Aromas is the world's leading, fragrance-only fragrance house. Established over 50 years ago by two brothers and remains a family-owned business. Home to some of the...
Wincanton
Supporting retailers from across the industry and as specialist partner for leading health, beauty and wellness brands - Wincanton enable business growth by managing end-to-end...
- Companies:
- L'Oreal
- Estée Lauder Companies
- Urban Veda
- Bronnley
- Mind+Matter
- ESPA International
- This Works
- COTY
- Per-Scent
- Finn Partners
- Aromatherapy Associates
- HCT Group
- Rituals Cosmetics
- Elemis
- Milton Lloyd
- INIKA Cosmetics
- Univar Solutions
- Yes to Inc
- Murad
- Amway
- A S Watson
- CyDen
- Dermalogica
- Panasonic Corporation
- REN Skincare
- The Konjac Sponge Company
- Umberto Giannini
- Miller Harris
- R10 Labs
- Inspira Cosmetics
- Holition
- Charlotte Tilbury
- Skinfood
- Starskin
- Edgewell
- Dr PawPaw
- The Perfumer's Story by Azzi
- Agence de Parfumerie
- Athena Brands
- Eco Tan
- Malavara
- Beuti Skincare
- Beauty Kitchen
- KF Beauty
- Spark Brands
- Bulldog Skincare
- Hairburst
- Cotarde
- Missguided
- Green Acres
- Monat Global
- MMUK Man
- Forever Living
- Trinny London
- Disciple London
- Victoria Beckham
- Word of Mouth Communications
- MILU Cosmetics
- Bea Skin Care
- Perfect V Enterprises
- R and R Luxury
- Mr Vanguard
- The Pure Collection
- Biovene Cosmetics
- B Bold
- SO SU by SJ
- Urban Jack Skincare
- Soap Treatment Store
- Sciencemagic